Best Marketing Automation: Compared (2026)
We compared 6 marketing automation tools on features, pricing, and verified data. See the ranked list and our methodology.
How we rank
Rankings are computed from verified listing data: feature completeness (capabilities we could confirm from official sources), publicly stated pricing, and user ratings where available. Featured placements are labeled and never change editorial order. Rankings refresh as we verify more tools — last updated October 2026.
GoHighLevel
All-in-one marketing platform for agencies: CRM, email/SMS, funnels, automation and white-label SaaS mode.
HubSpot
Inbound marketing, sales and service CRM platform; Marketing Hub covers email, automation, landing pages and analytics.
Keap
CRM and marketing automation for small businesses (formerly Infusionsoft), with email, invoicing and pipeline tools.
Marketo Engage (Adobe)
Adobe's B2B marketing automation platform for lead management, account-based marketing and email at enterprise scale.
Ontraport
Business automation platform combining CRM, email marketing, landing pages and ecommerce for small businesses.
Salesforce Marketing Cloud
Enterprise marketing platform from Salesforce for email, mobile, advertising and journey orchestration.
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