Email marketing, marketing automation and CRM platform aimed at SMBs, with automation workflows, SMS and sales pipelines.
Best Email Marketing (2026)
Email remains the channel marketers own outright — no algorithm between you and the subscriber — and this category's 18 platforms cover every way to send it. At the center are the general-purpose campaign builders: Mailchimp, Constant Contact, Campaign Monitor, Benchmark Email, iContact, and AWeber handle newsletters, audience management, and basic automation for small businesses. A second group is built around automation-first selling: ActiveCampaign, GetResponse, Brevo (formerly Sendinblue), Drip, Moosend, Mailjet, and Omnisend add behavioral triggers, segmentation, and ecommerce workflows for stores that need abandoned-cart and post-purchase sequences. Then there are the purpose-built tools: Klaviyo grew up on ecommerce personalization, Kit (formerly ConvertKit) is designed around creators with paid newsletters and opt-in forms, Flodesk leans into design-forward emails for visual brands, and Sender serves leaner lists. This category is for anyone with an audience to reach directly — founders sending a weekly newsletter, stores recovering abandoned carts, creators monetizing a subscriber base. The key choice is the shape of your sending: simple broadcast newsletters favor the Mailchimp/Campaign Monitor end of the spectrum, while stores and lifecycle marketers should compare Klaviyo, Drip, and Omnisend on their automation builders and integrations with platforms like Shopify. Creators weigh Kit's monetization features against Flodesk's templates. And because list sizes drive pricing everywhere here, compare plans against your actual subscriber count and sending frequency rather than feature lists alone.
Long-running email marketing service (since 1998) aimed at small businesses and bloggers, with automation and landing pages.
Email marketing service for small businesses with drag-and-drop editor and automation.
Omnichannel marketing platform covering email, SMS, WhatsApp, live chat and CRM; pricing is based on email volume rather than contacts.
Email marketing platform for designers and growing businesses, part of the Marigold family.
Email and digital marketing platform for small businesses and nonprofits (founded 1995), with social, SMS and event marketing tools.
Ecommerce-focused email marketing and CRM platform with behavior-based automation for DTC brands.
Design-first email marketing platform popular with creators and small brands for beautiful templates.
All-in-one online marketing platform: email marketing, automation, landing pages, webinars and ecommerce tools.
Email marketing tools for small businesses, now part of the same group as Moosend.
Email marketing platform built for creators, with automation, opt-in forms and paid newsletters for bloggers and creators.
Email and SMS marketing platform for ecommerce brands, with deep segmentation and Shopify integration.
Email marketing and automation platform by Intuit, popular with small businesses for newsletters, campaigns and audience management.
Email marketing platform for small businesses with automation, landing pages and a generous free tier.
Email delivery and marketing platform (part of Sinch) known for transactional email APIs and collaborative campaign building.
Affordable email marketing and automation platform with AI-driven personalization for SMBs.
Ecommerce marketing automation platform combining email, SMS and push notifications; deep Shopify/WooCommerce integrations.
Budget-friendly email marketing platform with a generous free plan, drag-and-drop builder and unlimited automation.
Frequently asked questions
What are the best email marketing tools?
Based on listings currently tracked on MarketTool, ActiveCampaign leads the Email Marketing category — Email marketing, marketing automation and CRM platform aimed at SMBs, with automation workflows, SMS and sales pipelines. Rankings update as we verify more listings.
Can I try email marketing tools for free?
Free options are uncommon for email marketing tools; check each listing's pricing details for trials or entry-level plans.
How does MarketTool rank email marketing tools?
We rank by verified listing data — feature completeness, publicly stated pricing, and user ratings where available. Featured placements are marked and never affect editorial order.