Google Analytics

Analytics

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Google's free web and app analytics platform for traffic, behavior and conversion measurement.

Website: marketingplatform.google.com/about/analytics/
Pricing: Free
Capabilities: web analytics, conversion tracking, audience insights
Listing status: Unclaimed · Editor-verified

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MarketTool verdict

Our score: 8.0/10

Google Analytics is Google's free web and app analytics platform for traffic, behavior and conversion measurement — the default analytics layer for most small sites. Being free and verified, it is a zero-friction recommendation for anyone starting measurement from scratch. The honest limit: there is no affiliate program (it is a free Google product), and the listing says nothing about feature depth, so evaluate the product on your own trial.

Sources: marketingplatform.google.com

Editorial review by MarketTool. Featured placements never affect our verdicts.

Pros & cons

Pros

Free — verified listing with 'Free' pricing signal.
Covers web analytics, conversion tracking and audience insights for web and apps.
Google's platform: the default measurement baseline for small businesses.