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Mixpanel

Analytics

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Product analytics platform for event tracking, funnels and retention analysis.

Capabilities
product analytics, funnels, retention
Listing status
Unclaimed

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MarketTool verdict

Our score: 5.0/10

Mixpanel is a product analytics platform for event tracking, funnels and retention analysis, aimed at product-led teams rather than marketers alone. Its event-based model is a genuine alternative to pageview-style analytics. Caveats: single-source verification, no pricing published, and no affiliate program found.

Sources: mixpanel.com

Editorial review by MarketTool. Featured placements never affect our verdicts.

Pros & cons

Pros

  • Event-based product analytics: funnels and retention analysis.
  • Aimed at product, growth and marketing teams.
  • Vendor site available as a source.

Cons

  • Single-source verification.
  • No pricing published.
  • No public affiliate program found (tool).

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