All-in-one SEO toolset known for its backlink index and crawler; keyword research, site audits, rank tracking and content explorer. Founded 2010, HQ Singapore.
SpyFu
SEO Tools
Competitor keyword research tool showing rivals' organic keywords, ad history and PPC spend going back 15+ years.
- Website
- www.spyfu.com
- Capabilities
- competitor keyword research, PPC research, rank tracking
- Listing status
- Unclaimed · Editor-verified
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Claim this listing — freeMarketTool verdict
Our score: 8.0/10
SpyFu is a competitor keyword research tool showing rivals' organic keywords, ad history, and PPC spend going back 15+ years. The reported 40% lifetime recurring with a 365-day cookie and bi-weekly payouts is among the strongest programs in SEO — though it rests on third-party reporting. The 15-year historical data depth is a genuine differentiator for competitor research.
Sources: www.spyfu.com, uppromote.com
Editorial review by MarketTool. Featured placements never affect our verdicts.
Pros & cons
Pros
- Reported 40% lifetime recurring with a 365-day cookie — top-tier terms.
- 15+ years of competitor keyword and PPC history data.
- Bi-weekly payouts reported via PayPal or wire.
Cons
- Terms rest on a third-party directory, not SpyFu's own page.
- 40% lifetime claims should be confirmed before publishing figures.
- 365-day cookie is reported, not officially confirmed.
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